Things to inspire and cherish
Wednesday, February 25th, 2009When decorating a child’s bedroom, most of us find ourselves reaching for commercially branded items, despite the likelihood that this will be a short-term investment.
Brands such as Shrek, Bob the Builder or Hannah Montana are incredibly popular. This is not only because we can be confident that the child will like them (in the short-term), but because we aren’t offered much of an alternative. As a result, many parents find themselves constantly redecorating, replacing one fad with another as the child grows.
However, an investment in high quality, non-commercial children’s decor can benefit your child, and your purse, over the course of a child’s life.
Kiddylicious Decor has been established to provide fad-free decor and gifts for children. Managing Director of Kiddylicious Decor, Dianne Goldsmith, passionately believes that not only are commercially branded children’s products quickly out-grown, they have nothing unique or sentimental about them – which is why they are only ever ‘passing fads’.
“A child’s environment impacts their development as an individual” Dianne said, “I believe a child’s environment should be unique and personalised to foster creativity and help develop a strong sense of self”.
Kiddylicious Decor specialises in ‘things to inspire and cherish’… things to inspire a child’s imagination, and cherish beyond childhood. The product range includes children’s decor, gifts, furniture, manchester and homewares, for boys and girls, all ages and budgets.
SouthernXposure became involved at the early stages of Kiddylicious Decor’s development, providing marketing assistance and design consultancy. A Marketing Communication strategy was developed to define and articulate the business’ beliefs and values, determine the best way to reach the target market (including specific tactical suggestions) and the most prolific messages to communicate. This included development of the slogan ‘Things to inspire and cherish’, launch campaign tagline ‘The store your family’s been waiting for!’ and general copywriting.
Kiddylicious Decor is located at Jetty Road, Glenelg. For more information about Kiddylicious Decor, visit kiddylicious.com.au.
