Laura Braithwaite (MD) achieves ‘Certified Practising Marketer’ accreditation
Monday, February 22nd, 2010SouthernXposure’s Managing/Marketing Director, Laura Braithwaite, has this week been accredited as a Certified Practising Marketer, and as such, an Associate of the Australian Marketing Institute.
The qualification of Certified Practising Marketer (CPM) demonstrates a high level of knowledge, professionalism, proficiency and ethics in marketing, developed through extensive marketing experience and formal qualifications, as recognised by marketing peers. It also shows a commitment to ongoing professional development, in order to maintain competitive advantage in the field.
The Australian Marketing Institute defines CPM certification as ‘the peak professional benchmark for marketers’.
Unlike tertiary qualifications, CPM is recognition of both formal education and successful application of marketing knowledge and skills. Certified Practising Marketer:
- Defines excellence in the marketing profession, balancing practical experience and conceptual thinking.
- Advances your knowledge with continued leading professional development and networking.
- Promotes the profession of marketing by recognising only qualified practitioners of marketing.
Laura’s marketing strategy development skills, which have helped many businesses in a diverse array of industries, led to her certification as a CPM.
For more information about the meaning of Certified Practising Marketer accreditation, visit AMI’s website.
