SouthernXposure: Marketing, Advertising, Web & Advertising Tools // Adelaide, South Australia

Adelaide Hills Weddings is a network of Adelaide Hills businesses, who have united with the aim of developing awareness of the spectacular Adelaide Hills region as the ideal wedding destination.

In order to showcase the vast array of wedding services available in the Hills, the first annual ‘Adelaide Hills Weddings Weekend’ will be held on May 29th and 30th 2010. This event will be unique, in that 7 venues will each feature an assortment of wedding suppliers, enabling engaged couples to experience a variety of potential wedding venues, whilst planning their wedding down to the finest detail, if they so choose.

If you are planning a wedding, or know someone who is, the Adelaide Hills Weddings Weekend will provide a fantastic opportunity to experience the best wedding services that the region has to offer. Beyond that, it’s the perfect excuse to escape the city for a day or two, and enjoy the delectable food and wine that the Adelaide Hills is renowned for.

For more information, visit the Adelaide Hills Weddings website, which was designed and developed by our team here at Southern Xposure. Click here to see what Adelaide Hills Weddings had to say about working with us.

When decorating a child’s bedroom, most of us find ourselves reaching for commercially branded items, despite the likelihood that this will be a short-term investment.

Brands such as Shrek, Bob the Builder or Hannah Montana are incredibly popular. This is not only because we can be confident that the child will like them (in the short-term), but because we aren’t offered much of an alternative. As a result, many parents find themselves constantly redecorating, replacing one fad with another as the child grows.

However, an investment in high quality, non-commercial children’s decor can benefit your child, and your purse, over the course of a child’s life.

Kiddylicious Decor has been established to provide fad-free decor and gifts for children. Managing Director of Kiddylicious Decor, Dianne Goldsmith, passionately believes that not only are commercially branded children’s products quickly out-grown, they have nothing unique or sentimental about them – which is why they are only ever ‘passing fads’.

“A child’s environment impacts their development as an individual” Dianne said, “I believe a child’s environment should be unique and personalised to foster creativity and help develop a strong sense of self”.

Kiddylicious Decor specialises in ‘things to inspire and cherish’… things to inspire a child’s imagination, and cherish beyond childhood. The product range includes children’s decor, gifts, furniture, manchester and homewares, for boys and girls, all ages and budgets.

SouthernXposure became involved at the early stages of Kiddylicious Decor’s development, providing marketing assistance and design consultancy. A Marketing Communication strategy was developed to define and articulate the business’ beliefs and values, determine the best way to reach the target market (including specific tactical suggestions) and the most prolific messages to communicate. This included development of the slogan ‘Things to inspire and cherish’, launch campaign tagline ‘The store your family’s been waiting for!’ and general copywriting.

Kiddylicious Decor is located at Jetty Road, Glenelg. For more information about Kiddylicious Decor, visit kiddylicious.com.au.

Vehicle signage can be one of the most beneficial advertising investments your business can make. If done well, vehicle signage can provide an unobtrusive presence in your local region, which is of particular benefit to businesses with a geographically based target market. Unlike most forms of advertising, vehicle signage is a once off, pre-determined cost, which can quickly recoup itself. Big brands invest hundreds of thousands of dollars on outdoor advertising (eg billboards, buses, etc) and ambient (non-traditional) media campaigns, in an effort to reach transient consumers. This is because such methods can dramatically increase brand awareness and salience, through mass exposure.

Vehicle signage tips

1. Determine your budget. There’s no point dreaming of a full vehicle body wrap if you’ve only got a small budget. However, a small budget doesn’t have to mean that you won’t get noticed.
2. Plan the signage carefully. You shouldn’t have to re-sign your vehicle/s for some time, so carefully consider the relevance and longevity of every word and element.
3. Ensure the design elements (colours, layout, etc) support and reflect your brand.
4. Vehicle signage should be eye-catching, but not an eyesore.
5. The most important piece of information on your vehicle/s will be an action prompt (eg a website address or phone number). This should appear on all sides of the vehicle. A website address is the ideal action prompt, as it provides an invitation for potential customers to gather more information without pressure or obligation.
6. Unless your brand is very well known, it is best to include information about the business’ products or fields of specialisation. However, this should be kept short and sweet… a potential customer should be able to read and comprehend the information whilst stopped for 10 seconds at a red light. Dot points are ideal.

Vehicle signage for Eco Connection

We have recently completed a vehicle signage project for Eco Connection (whose marketing strategy, brand and visual identity we developed in 2007, and website we completed earlier this year), involving the design and implementation of vehicle signage for two new Holden Rodeo utes.

SouthernXposure is currently providing strategic marketing and website planning services for an exciting up-and-coming online venture, called wheresthatsale.com.

wheresthatsale.com is looking to help Adelaide consumers and retailers by developing a website that highlights the location and details of in-store sales, in all manner of product categories.

To ensure that the proposed website is as useful and functional as possible, wheresthatsale.com are currently gathering information about the needs and preferences of South Australians, through an online market research survey, located at wheresthatsale.com.

This is an exciting project, not only for wheresthatsale.com, but for SouthernXposure. We have been involved right from the start, in the form of marketing consultancy, assistance with survey development and generating the online survey site. Upon completion of the market research, we will provide assistance with data analysis, undertake strategic branding (including logo and visual identity design) and then the most exciting part… design and build the website!

We’ll keep you posted about the launch of wheresthtatsale.com.

Congratulations to our client, Dematec Power, Automation & Robotics, who have been selected as one of three finalists for the 2008 South Australian Small Business Champion Awards, in the Trade Services category.

Dematec asked us to write the award submission required to enter the Small Business Champion Awards after completing the marketing strategy portion of our ‘Strategic Branding’ service. Having been selected as a finalist, Dematec are thrilled.

For more information about our work with Dematec Power, Automation & Robotics on our Dematec past and future projects page.

Our long-standing client, the Stirling Hotel, has won the AHA Best Bistro Brasserie award for the second year in a row!

SouthernXposure was involved in the form of writing and typesetting the award submissions and selecting and coordinating support materials to accompany them.

Category award winners were announced at the AHA (Australian Hotel Association) SA Awards for Excellence on Wednesday 23rd July.

Congratulations to Scott, Gary and the team.