SouthernXposure: Marketing, Advertising, Web & Advertising Tools // Adelaide, South Australia

Vehicle signage can be one of the most beneficial advertising investments your business can make. If done well, vehicle signage can provide an unobtrusive presence in your local region, which is of particular benefit to businesses with a geographically based target market. Unlike most forms of advertising, vehicle signage is a once off, pre-determined cost, which can quickly recoup itself. Big brands invest hundreds of thousands of dollars on outdoor advertising (eg billboards, buses, etc) and ambient (non-traditional) media campaigns, in an effort to reach transient consumers. This is because such methods can dramatically increase brand awareness and salience, through mass exposure.

Vehicle signage tips

1. Determine your budget. There’s no point dreaming of a full vehicle body wrap if you’ve only got a small budget. However, a small budget doesn’t have to mean that you won’t get noticed.
2. Plan the signage carefully. You shouldn’t have to re-sign your vehicle/s for some time, so carefully consider the relevance and longevity of every word and element.
3. Ensure the design elements (colours, layout, etc) support and reflect your brand.
4. Vehicle signage should be eye-catching, but not an eyesore.
5. The most important piece of information on your vehicle/s will be an action prompt (eg a website address or phone number). This should appear on all sides of the vehicle. A website address is the ideal action prompt, as it provides an invitation for potential customers to gather more information without pressure or obligation.
6. Unless your brand is very well known, it is best to include information about the business’ products or fields of specialisation. However, this should be kept short and sweet… a potential customer should be able to read and comprehend the information whilst stopped for 10 seconds at a red light. Dot points are ideal.

Vehicle signage for Eco Connection

We have recently completed a vehicle signage project for Eco Connection (whose marketing strategy, brand and visual identity we developed in 2007, and website we completed earlier this year), involving the design and implementation of vehicle signage for two new Holden Rodeo utes.