The key to making your website work for you, is standing out from the crowd… giving each individual visitor to your website:
- the information they’re looking for
- an inviting, engaging experience
- reasons to trust and respect you (over your competitors)
- motivation to visit your website more than once (such as current, up-to-date content)
- the ability to find your website in the first place!
We opt for a system or structure that will best achieve these things for your business.
And we’ve found that, more often than not, ‘WordPress’ is the key to making this happen.
WordPress is a highly popular form of blogging software, which we use as a Content Management System (CMS).
What this means…
WordPress sites can be comprised not just of pages, but also ‘posts’. Blog posts (articles) can be easily added, categorised and archived, building a comprehensive, searchable database of useful information. WordPress based websites are our favourites because:
- They’re engaging – the up-to-date, quality content gives visitors a reason to keep coming back
- They provide 2-way communication with customers – visitors can comment on posts or pages (if you want them to… you’re in control), subscribe to RSS feeds (so they’re notified when a new post appears on your website) and share your content through their social media accounts
- They are really flexible – allowing video, audio, photo slideshows, polls, promotional tools and infinite other handy features to be easily added, which can help you provide or collect information in an entertaining way
- Search engines love them, so more people are likely to find your site in the first place
- You can make changes or add a new post to the website, from any computer or mobile phone, anywhere in the world
- The backend administration panel is very user friendly – if you can use Microsoft Word at a basic level, you’ll be able to add or change the content on your website.
Contact us here or call (08) 8326 9000 now, to arrange a FREE, face-to-face, one hour consultation (in person or via Skype), to discuss whether a blog-based website is the best option for your business.